Wine knowledge
The New Favorites of German Wine Culture
Freshness, lightness and versatility: rosé and white wine are the winners in a drinking culture that calls for uncomplicated enjoyment.
1 min read
The End of Red Wine's Monopoly
Just a few decades ago, red wine was considered the ultimate benchmark. But in Germany, rosé and white wine have long been ahead. Per capita consumption of red wine is falling, while rosé sees double-digit growth every year.
Why Light Wines Are in Demand
In a society that increasingly values health and balance, light, fresh wines fit better into everyday life. They are lower in alcohol, easier to pair and also complement modern, international cuisine.
Rosé All Year Round
Rosé used to be strictly a summer drink. Today, it is enjoyed year-round. From barbecues to Christmas dinners, rosé has found its place. Particularly sought-after: pale, dry rosés with a mineral character.
White Wine Remains Germany's Calling Card
Germany has made an international name for itself with Riesling and Pinot varieties. Fresh, precise wines from the Mosel, Rheingau or Pfalz rank among the world's best and win awards at international competitions.
Conclusion
Rosé and white wine are not just trends, but expressions of a new drinking culture: less heaviness, more joie de vivre.
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